Project+5B-Amusement+Parks+Marketing

Project 6-Financial Struggles for State Fairs and Amusement Parks

Students will conduct research about the financial struggles of State Fairs and amusement parks. Using that research they will develop a PowerPoint presentation that explains/illustrates the research and gives suggestions on how to market the parks more effectively.

For this project, remember to: > • Conduct research about the financial struggles for State Fairs and amusement parks > • Develop slides to explain why State Fairs and Amusement Parks such as Six Flags are struggling for business. (research should include major national amusement parks such as Disney and Universal Studios). > • Develop slides taht explain why amusement parks are no longer a novelty with many young people having initial experiences at very young ages (give examples of experiences). > • Develop slides that provide suggestions to help the parks market their product more effectively to a “been there/done that” generation. >

The presentation will be evaluated utilizing the rubric found below:
 * CATEGORY || **25 ** || **20 ** || **15 ** || **10 or less ** ||
 * **Description of Theme Park and Target Markets ** || Excellent—Thorough information adequate for decision making || Good-75% of needed information covered || Fair-50% of needed information covered || Poor-less than 50% of needed information covered ||
 * **Description of Successful National Competition and Their Marketing Strategies ** || Well organized plan backed by facts || Good plan that lacks facts || Fair plan that needs more research and details || Poor plan that has an inadequate strategy based upon inadequate information ||
 * **Marketing Strategies to Increase Sales ** || Excellent, realistic strategy based upon facts || Good strategy needing more facts || Fair strategy with very few facts || Inadequate strategy backed by no facts ||
 * **Presentation of Information ** || Well-organized, convincing presentation || Good presentation that could be enhance with more information || Fair presentation needing much more information || Poor presentation with no information to back up the plan of action ||