Course+Syllabus

Principles of Business, Marketing, and Finance  COURSE SYLLABUS

COURSE LENGTH: One Semester TEACHER: Estie Cuellar ROOM #: 101 PHONE #: 713.251.3200 EMAIL ADDRESS: Lois.Cuellar@springbranchisd.com

COURSE DESCRIPTION: Students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing, and finance.

GENERAL COURSE OUTLINE:

=I. International and Domestic Business =

G. Environmental factors
H. Organizational adaptations I. Domestic and world trade J. Imports and Exports

=II. Goods and Services =

H. Principles of supply and demand
I. Pricing =III. Regulations =

F. Role of organized labor
=IV. Economic Systems =

D. Factors affecting business systems
E. Impact of economic decisions F. Productivity and specialization G. Impact of specialization on business H. Organized labor and business I. Law of diminishing returns J. Economies of scale =V. Advertising =

J. Types of media
K. Product v. institutional advertising L. Advertising elements

=VI. Principles of Money =

E. Time value of money
F. Importance of credit G. Legal responsibilities

=VII. Financial Management =

G. Income tax returns
=VIII. Career Plan =

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GRADING Policy: Daily Grades: 50%, Projects/Exams: 30%, Quizzes/Tests: 20%